Things to Ask Yourself Before Deciding If to Go for a White Label

If you are considering getting a white label software for your company, there are some things you should pay close attention to. Let’s say you already know your market and you have a great team of people working for you. The last piece missing is finding a good developer offering these services. There is a list of things to pay close attention to before you sign any kind of deal. Read them thoroughly until you find one provider that checks the most of the list.

There are a few companies offering white label programs. The selection of their products varies in both content and quality. If you’ve set your eyes on the one you like, ask yourself these questions.

  1. Does the program fit your current product line?
  2. Can you integrate the white label software with your existing products?
  3. Why would your clients buy it?
  4. Can it be scaled and implemented for a big number of clients?
  5. Is it client-oriented?
  6. How secure the data is, both yours and your client’s?
  7. What is the frequency of updates, bug fixes, and new features add-ons?

When you have checked the features of the software and its usability in your business, move forward and check the developer as well. Every vendor claims to be successful, convinces you in the quality of the product, but don’t take their word for granted. Check their history, references and ask for referrals.

  1. How long is the vendor in business?
  2. What are the developer’s achievements so far?
  3. What is their experience with the software you want to buy?
  4. References?
  5. Who told you about this vendor?
  6. What’s the size of their client base?
  7. Is the white label all they sell, or they sell products with their brand as well?
  8. What to expect in the future?

When you have all the relevant information about both product and the company, it’s time to talk business. Be assured you’ll always have the support you need, accuracy, good contract and of course, pricing.

  1. How long does it take for them to deliver a first ready-to-sell product?
  2. Do they respond to inquiries timely?
  3. Do they have some initiatives or materials that can help you increase your sales?
  4. Will you get some kind of training for the product you are buying?
  5. Is there a trial period before the actual commitment?
  6. The minimum lock-in period?
  7. How does the billing work?
  8. Will you have to invest something up front?

Only when you have the entire portfolio of the company and their products in front of you, with all the business matters displayed clearly, you’ll be ready to make a decision. Running a new line of products based on a white label program can be very lucrative. All you have to do is to play your moves right, from the beginning.